Over the past decade, retail has witnessed major structural changes as the sector has transformed and adapted to the digital age. In 2022, the pandemic, in particular, led to the reinvention of purchasing habits, pushing billions of consumers into a more digital world, and creating often a proper ground for using a mix of online and physical experiences.
Purchasing habits have changed forever and we live in a period of evolution and recalibration, in which the distinction between physical and digital commerce is almost unreal. This makes the ability to fulfill online orders in a flexible, sustainable, and profitable way an essential requirement for business.
What can make you different in a competitive market?
Our answer – is immersive shopping. This concept aims to create an interactive experience for customers, make them aware and involve them more in the buying process. Instead of just browsing to do short market research, they remain trapped in a universe where information is accessible and where they truly discover the benefits of the product. They become more likely to make purchases, spend more time choosing the product, and become more familiar with the products and brand.
Benefits of immersive Retail:
- better conversion rates,
- higher sales volume and increased average basket value,
- positive brand image and customer loyalty,
- comfort – customers have a shopping experience similar to a store itself but without moving and without additional costs,
- lower maintenance costs for those who own the business,
- the ability to implement new technologies, Such as AR mirrors or virtual assistants in a virtual environment.
- detailed reports on customer purchasing conversions.
The best solutions to ensure a more immersive shopping experience
Augmented reality experiences allow buyers to try, personalize, or visualize products – from clothes to shoes to make-up and furniture, in the environment where they will be used. They have the potential to change the way they market and promote brands that aim for accelerated expansion.
Many customers are concerned that the product they receive will look different from the one on the site. Realistic 3D views solve this problem. The products can be viewed from different angles, giving a clear idea of what the article looks like.
- Virtual showrooms
Virtual showrooms are an extension of 3D views. If you are a real estate owner, you will present your offer to those interested very easily and more interactive – instead of inviting customers to every location they find interesting, you can invite them to see the apartments in the virtual environment. This will save them both time and travel budgets while giving them a clear picture of the options.
- Virtual shopping assistant
Chatbots provide 24h/7 support, and immediate, consistent feedback. But, without a doubt, their best app is virtual shopping assistants. AN AI-based shopping aid is another way to make your shopping experience more personalized. It can quickly and efficiently suggest items similar to those a customer is currently browsing and compare options. Personalized recommendations can also increase the value of the order.
Developing and promoting the offer through digital channels and new technologies can push the customer experience to a level above expectations and complement the in-store experience with brilliance. A balanced mix of the advantages offered by a physical store and the benefits provided by the use of online and new technologies can represent the advantage of your business in a competitive market.
