It is no longer surprising that digital transformation is a common objective for most companies. Given that the digitalization of business is inevitable, today, we are constantly investing in the research and development of new technologies that will streamline the operational processes in an organization.
Digital transformation refers to the implementation of new technologies designed to transform business models in order to achieve business objectives. Studies show that by the end of 2021, about 72% of companies worldwide have embraced some form of digital transformation.
What is Digital transformation?
Briefly, digital transformation refers to the use of technology to optimize processes and stimulate business growth. However, digital transformation differs from one organization to another.
What is the difference between the concepts of digitization, digitization, and digital transformation?
In the process of digitally transforming a business, entrepreneurs encounter several concepts, and their understanding is essential.
While digitization involves the process of converting information from physical documents to digital, digitization refers to using digitized information to work more simply and efficiently.
On the other hand, digital transformation is changing the way the entrepreneur manages his business, from internal systems to the way he interacts with customers and so on.
Why is digital transformation a priority?
Each company has its own motivations regarding the advantages and challenges generated by the implementation of technologies in operational processes. However, the main reason is to improve processes for a better return on investment, as well as how they serve their customers.
The benefits of digital transformation are numerous:
- improved data collection and analysis;
- more efficient management of resources;
- providing a better customer experience;
- obtaining data-based customer information;
- increasing operational efficiency;
- increase customer loyalty;
- achieving a high level of agility and competitiveness;
- improving return on Investment (ROI) and increased flexibility, etc.
In order to remain relevant in their industry, to constantly adapt to customer needs, and evolve, companies need to include technology in their business. However, these measures must be taken systematically following a well-developed plan. Understanding customer needs and using computer systems and customized software are essential to obtain important results from the digitalization process.
Otherwise, businesses engaged in a chaotic digitization process characterized by independent and inconsistent initiatives could be prone to failure.
Among the main technologies addressed by these companies are:
- blockchain technology;
- Artificial Intelligence (AI);
- IoT or the Internet of things;
- Cloud computing and so on
Digital transformation also involves the transformation of jobs, where collaboration and teamwork are facilitated by technology. By investing in such a solution, companies can obtain:
- Automation of administrative tasks;
- Increasing the efficiency of the teams, which leads to faster and more accurate customer service;
- faster resolution of critical incidents, etc.
Digital transformation is not as easy as it seems. However, if you ask for a professional digitalization plan to Soft Tehnica, you will benefit from specialized advice designed to create a complete digital transformation plan. Soft Tehnica specialists have know-how and expertise, which makes them suitable to develop customized software solutions for business objectives.